Marketing Consultant Houston – Google Places
Here at Marketing Consultant Houston one of the most effective ways we can help you is by setting up a Google Places campaign for your business. It allows you to truly connect with people right here in our city.
Because one thing we all are learning is that if you have a service your are trying to sell or a product you want to promote, you have to find ways to connect with people online.
Don’t be fooled, people are connecting all the time online and for most the starting point is Google. They hold the lion share of searches and internet activity. And one way to connect with those who are using Google to find your product or services, is to set up a Google Place campaign.
This service lets you set up a profile for your business where you can showcase various things, such as:
- Special promotions
- Offers
- Photos and videos
Google Places also lets your customers post reviews about your business and you can respond to those reviews, creating a dialog with those people. Think about it, you could begin developing connections with people right here in your own city, people who are wanting what you have to offer. The way it works is that your Google Places listing will show up when someone searches for the products or services you offer in your area, along with other companies offering the same things.
Now imagine how this process is going to work for a moment. When someone goes online to search for a company that provides the solutions you can, they’re going to see several results in Google Places. What is going to make them choose one over another?
One aspect will be the ranking in Google Places. The top 3 results get the majority of their attention, with the first one getting more than the rest. So you want to be sure your listing is at or near the top of those results. (We’ll look at some strategies for accomplishing this shortly.)
Another aspect is how much information is shared. If your company has a full profile with pictures, reviews, special offers and other information, it’s a lot more likely to get the searcher’s attention than another listing that just has the bare minimum information showing.
If this is a potential customer’s first impression of your business, you need to be sure you’re putting your best foot forward.
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